...getting lots of people back into its 1,600 or so stores, so executives are hoping a new AR game called Play Chaser — designed especially for use in Toys R Us stores — can play a part.
Developed in partnership with robotics and AI firm PlayFusion, the new mobile game lets players activate a variety of AR games and play experiences as they move around the store. They can do this simply by scanning the many different Play Chaser signs attached to Toys R Us shelves.
Play Chaser, available on both iOS and Android, features a virtual Geoffrey the Giraffe welcoming kids to the store. Geoffrey also explains how the app works before sending them on a quest inside the store.
Play Chaser went live in 23 Toys R Us stores in the U.S. on Monday, and will land at all locations nationwide on October 21.
See the full story here: https://www.digitaltrends.com/mobile/toys-r-us-augmented-reality-game/