philip lelyveld The world of entertainment technology


PTC announces a major new release to Vuforia augmented reality platform

NATHANVuforia is the world’s most widely used platform for AR development. With support for leading phones, tablets and eyewear, Vuforia has powered more than 475 million installs of AR apps from the App Store and Google Play. Vuforia Engine, the core of the platform, uses a device’s camera(s) and sensors to function as a digital “eye” inside an app. It “sees” objects and surfaces where content can be placed, and enables developers to create AR experiences using existing development tools.

Vuforia 7 will introduce Model Targets, a new feature for attaching content to objects that have not been recognisable using existing computer vision technology. Model Targets recognise objects by shape, in contrast to existing methods that rely on detailed visual designs typically found on print media, product packaging and many consumer goods.

In response to tremendous developer demand, Vuforia 7 will also introduce a new capability for placing content on horizontal surfaces. Vuforia Ground Plane enables content to be placed on the ground, floor or tabletop, whether indoors or outdoors.

Vuforia Ground Plane extends the functionality of the Vuforia Smart Terrain feature, first announced in 2013 to take advantage of depth sensing cameras.

Vuforia 7 will also introduce Vuforia Fusion, a new capability designed to provide the best possible AR experience on a wide range of devices. Vuforia Fusion solves the problem of fragmentation in AR-enabling technologies, including cameras, sensors, chipsets, and software frameworks such as ARKit and ARCore.

It senses the capabilities of the underlying device and fuses them with Vuforia features, allowing developers to rely on a single Vuforia API for an optimal AR experience. Vuforia Fusion will bring advanced Vuforia features to ARCore and ARKit-enabled devices, in addition to over 100 Android and iOS device models.

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