Regal Plans 2018 Launch For 28-Page, Augmented-Reality Program Moviebill
As ShowEast gets under way today in Miami, one company is lifting the curtain on an exhibition product that is both high-tech and old-school: a 28-page augmented-reality program to be handed out free to ticket buyers.
Moviebill will offer an array of activations and digital content via smartphone, but its physical manifestation will launch in 2018 at Regal Entertainment Group theatres.
A custom visual recognition scanner, built directly into the Regal Cinemas app, will link to online content. Moviebill will be available on the more than 7 million devices currently connected to the Regal app. Moviebill creators James Andrew Felts and Matthew Shreder, principals in Concourse Media, say that base makes Moviebill the largest entertainment-focused AR platform to date.
See the full story here: http://deadline.com/2017/10/regal-plans-2018-launch-for-augmented-reality-program-moviebill-1202193092/