ODG, Mastercard, and Qualcomm show off augmented reality shopping
Augmented reality may be a big part of the future of shopping. Mastercard, Osterhout Design Group, and Qualcomm have created a prototype retail experience that incorporates augmented reality glasses, iris authentication, and seamless mobile payments.
The tech showcase will be displayed with Saks Fifth Avenue clothing at the Money2020 event in Las Vegas from October 23 to 25. The exhibit is meant to show off the full shopping experience, from browsing inventory to making secure payments.
The demo uses photorealistic augmented reality, enabling the shopper to look at clothing on the racks and view digital details, such as the price. While looking at a physical item, you can view digital details on the display of your glasses. Mastercard’s Masterpass will authenticate the shopper, using the Qualcomm iris scan tech, which scans your eye to identify you. The shopper then selects a card from their Masterpass-enabled wallet and completes the purchase by selecting the Masterpass button on the screen. Items can be taken home from the store or shipped, depending on availability.
See the full story here: https://venturebeat.com/2017/10/23/odg-mastercard-and-qualcomm-show-off-augmented-reality-shopping/
See another story on this here: https://www.medianama.com/2017/10/223-mastercard-augmented-reality-iris/