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PTC’s Jim Heppelmann Talks Augmented Reality in HBR

PTC-NewCo-1-300x213Heppelmann, MassTLC’s 2015 CEO of the Year and a globally recognized thought leader in AR and IoT, recently co-authored with Harvard Business School Professor, Michael Porter, a comprehensive report on navigating AR for business. The report, which appears in the November/December issue of Harvard Business Review, is titled A Manager’s Guide to Augmented Reality: Why Every Organization Needs an Augmented Reality Strategy.

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