philip lelyveld The world of entertainment technology


Insights: What Does Entertainment Look Like In An Augmented Reality Version 2.0 World? or: The iPhone X Animojis Are Pretty Cool

iphone-x-ar-animojiLong-time tech journalist/sensei Steven Levy, in fact, suggested the best feature right now to show off iPhone X capabilities was Animojis, which use the phones sophisticate facial-recognition technologies to map your expressions and speech to animated emojis.

Members of an AR/VR panel I moderated at the recent Digital Hollywood conference suggest that all those prosaic business uses will drive AR for the next few years while technology catches up, perhaps with smaller, cooler, more powerful glasses than those we’ve seen from Snap and Google.

In fact, said Shannon Norrell, a virtual-reality evangelist for HP, creative types should focus on enterprise-focused AR projects while the enterprise market develops. The production skills are the same, he said, and eventually entertainment AR will Become a Thing. When it does, AR should be a far, far bigger opportunity than VR.

What happens with and, two thriving sites whose tweener audiences will certainly embrace cool AR content if it’s offered? Will they construct AR karaoke//singalong/live performances opportunities for their users? Virtual rooms filled with other fans singing along could take the notion on digital tipping to a whole new level.

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