Theme parks are blurring the lines between physical rides, movies, TV and virtual reality
Attendees check out the offerings on the Trade Floor at the IAAPA Attractions Expo 2016 in Orlando at the Orange County Convention Center. (Photo by courtesy of Robert Niles)
In addition to all the selling and buying of theme park attractions, food systems and merchandise line, there’s a lot of recruiting and hiring going on behind the scenes every year at IAAPA. The film and television industries have been tough businesses to break into in the past, but themed entertainment design firms have been hiring aggressively as they develop projects for parks in China and the Middle East. They’re not just designing theme parks, either. Design firms are creating projects for corporate factory tours, museums, touring productions and virtual and augmented reality installations all over the world.