Disney Looks to Major Franchises for First Streaming Content
According to The Verge, Iger’s announcement about new TV series means that, “Disney [is] winning the online streaming service wars without firing a single shot.” Since content is “the great differentiator” among streaming services, exclusive content is key. But “licensed exclusivity isn’t a stable platform upon which to build a business” because “any deal can be altered or broken … which is why original programming has become such an incredible focus for streaming services.”
Iger has built Disney’s “movie-business dominance on the power of multi-billion-dollar acquisitions” with Pixar, Marvel and Lucasfilm, seeing “astronomical” returns. According to Iger, “the average global box office for Disney’s animated movies is now more than $665 million.”
That opens the possibility “where almost all of our blockbuster entertainment comes from a single source,” and could raise “a question of whether its service will so radically reset consumer expectations in the streaming market that a $9.99 Netflix subscription just won’t seem like a value any longer.”
See the full story here: http://www.etcentric.org/disney-looks-to-major-franchises-for-first-streaming-content/