philip lelyveld The world of entertainment technology


Snapchat Debuts Six New Augmented Reality Artworks at Art Basel Miami

ScreenShot2017-12-06at12.59.23PM ScreenShot2017-12-06at1.04.55PMIn celebration of this year's Miami Art week, Snapchat collaborated with artists Deborah Kass, D*Face, Hebru Brantley, Lionel Smit, Nathan Sawaya, and Daniel Arsham to translate their works into augmented reality. Using Lenses, the virtual overlays within the app that gave the world memes like the dancing hot dog, fairgoers at Art Basel and Design Miami—as well as anyone in the world—are invited to explore the six works of art in their surroundings as if they were public art installations. The works are anchored in place and rendered in 3-D, which invites viewers to walk around the sculptures and examine them from all angles.

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