philip lelyveld The world of entertainment technology


A look at the new BMW i3s in augmented reality with Apple’s ARKit

BMW was one of the first to jump on the opportunity earlier this year with their app BMW i Visualiser. They have now updated it with the latest versions of their BMW i3 and i8.

I do like the app – though that’s maybe more a compliment to Apple’s new augmented reality tools than to BMW.

By the way, Tesla hasn’t jumped on board the augmented reality train yet, but fans have produced third-party apps for the Model 3 similar to what BMW launched this week.

It does look like a glimpse of the future of car retail.

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