kea Is Stepping Into Virtual Reality by Creating a Game for New Store Openings
Working with the recently merged MEC-Maxus agency Wavemaker, Ikea worked with incorporated a virtual reality experience for one of its store openings in a Dallas suburb, immersing visitors in an Ikea world where they could play a “pillow toss” game with a coffee table or hang out with a panda inside a bamboo lamp. Nearly 300 people tried out the popular Swedish brand’s VR for the first time, spending between three and five minutes playing games, examining furniture or learning about sustainability and design.
Just a few months ago, the company releasing an AR app, which lets shoppers see how hypothetical purchases would look by holding up their iPhone camera in their home. While the AR app only requires a smartphone, Ikea used the HTC Vive headset for visitors to try inside the Dallas store.
However, Ikea’s VR game is something it can potentially reuse. Now that Ikea has set up the framework, it’s now replicable and portable for future store openings, according to Noah Mallin, Wavemaker’s head of experience, content and sponsorship.
See the full story here: http://www.adweek.com/digital/ikea-is-stepping-into-virtual-reality-by-creating-a-game-for-new-store-openings/