philip lelyveld The world of entertainment technology

Snapchat Users Can Now Create World Lenses with AR Tool

The new Lens Studio tool could help Snapchat compete with the recently launched Camera Effects AR platform from Facebook.

To start, Snapchat’s platform only lets users create World Lenses and not selfie masks, but “more AR toys will give Snapchat a much-needed boost to sharing and viewing at a time when user growth has slowed to a trickle in the face of Instagram’s competition,” suggests TechCrunch.

See the full story here: http://www.etcentric.org/snapchat-users-can-now-create-world-lenses-with-ar-tool/