“The adult segment accounts for 40 per cent of the toy market in the US and 60 per cent in Japan, but only 1 per cent in China now.”
“AR and VR technologies are pretty mature now, and they will start to become part of our daily life,” Cheung said.
Just one month into the launch of its new toy arrow, which comes with an AR mobile game, sales already topped 1,000 units. In 2017, they sold more than 200,000 AR toy pistols.
See the full story here: http://www.scmp.com/news/hong-kong/economy/article/2127339/robots-and-virtual-reality-steal-show-asias-biggest-toy-fair