Apple over the weekend released two new ads for the iPad Pro, one of which highlights augmented reality and another which focuses on what one can do with the Apple Pencil. Both ads are relatively short and arguably have an 80s themed vibe.
The first ad, which focuses on augmented reality, features a girl riding her bike across a city street whereupon she comes across an older man quietly reading a newspaper on a bench. She quickly takes out her iPad, and thanks to the power of iOS 11’s augmented reality features, she explores what the scene would look like if a couch was suddenly dropped nearby. Apple’s tagline for the ad reads: “With iPad Pro + iOS 11, you can use augmented reality to literally transform the world around you. Your next computer might not be a computer.”