Heathrow’s new augmented reality app exceeds family use target
The free app allows children and parents to pose and take pictures with the characters, by scanning markers that are placed in each terminal, on their smartphones.
So far, the campaign revealed impressive engagement results, which superseded initial targets. More than 3,600 travellers downloaded the app across Android and IOS devices and spend almost 800 hours engaging with the app in its first month.
Heathrow is the second major UK airport to dabble in apps. Previously, Gatwick has launched a passenger-facing app, one of the several digital innovations that e-retailers can use to their advantage to target the airport’s travellers.
Gatwick’s free app is aimed more at practicality than fun, offering personalised flight alerts, real-time queue updates for check-in and security, intuitive navigation using beacon technology and shopping, restaurant and airport offers instantly redeemable just with a touch of a button.
See the full story here: http://internetretailing.net/2018/01/heathrow/