19Jan/18Off
Amazon Pushes Athletic Wear in Augmented Reality with Mo-Capped Fitness Models
The retailer took a fairly unique approach with this new AR experience. Mission clothing was displayed on virtual animated fitness models, which users could place in their physical space. While the models performed their exercise routines, users were able to rotate through various Mission apparel styles and colors.
The AR content took shape via Groove Jones, a studio specializing in 360-degree video capture for virtual reality content. To create the experience, Groove Jones filmed fitness models with motion capture technology (see below) in order to construct the animated 3D models.
See the full story here: https://next.reality.news/news/amazon-pushes-athletic-wear-augmented-reality-with-mo-capped-fitness-models-0182227/