philip lelyveld The world of entertainment technology

11Feb/18Off

Snapchat portal to Tesla Roadster; SVRF wants to be the search engine for AR and VR

A new Snapchat lens appears as a portal to space. Users can enter, see Starman, and walk right back out. Here's a video of a user testing it in New York's Grand Central Terminal:

https://mashable.com/2018/02/10/elon-musk-space-tesla-rick-and-morty-snapchat-lens-portal/#hhcsrxBxjaqX 

That lens is just one of the latest products out of SVRF, a tech startup vying to be the best search engine for immersive content like augmented reality (AR) and virtual reality (VR). The website also has an in-house studio that's making creative experiences like the Starman lens for Snapchat.

Now, at 25, she's building SVRF, with a team of five out of an office in New York City. She's raised $725,000 from angel investors, including Giphy founder Alex Chung, First Round's Product Co-op, and Techstars.

Since Snapchat released Lens Studio, the SVRF team has been building experiences like Starman as well as a play on Pickle Rick from Ricky and Morty. Pickle Rick dancing in a mansion has more than 1 million views on Snapchat, and counting:

 

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