Life through Lens: inside Google’s plan to re-skin reality
Originally locked to the Google Pixel range, Google has opened up the SDK called ARCore 1.0. It’s now out of preview and comes complete with improvements and learnings Google has amassed since first announcing ARCore in August 2017 and before that with its Project Tango platform.
“It’s the ultimate try before you buy,” says Amit Singh, vice president of AR and VR at Google.
“The ability to re-skin reality is compelling here,” says Aparna Chennapragada, Product Lead of Lens. “But to even create that space you need to know what the semantic meaning is of what you are looking at, and that is why we started Lens.
“Yes, we’re putting digital into the real world but we’re attaching semantic meaning to it. If you want to know something about an object, you tap into the rest of Google. The knowledge graph, maps, the whole shebang.
"Lens is a powerful visual intelligence layer.”
“On the web, you know something in a bigger font is important, something that starts a paragraph is another thing. We use all of that experience and apply it to being able to browse the real world.”
“It sounds deceptively simple but it’s incredibly powerful,” continues Chennapragada. “Say, for something like Coachella - you have a lineup on a poster and you want to see what each of these bands are like. You can use Lens, immediately find them on YouTube, and instantly get a sense of who is playing there.”
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