MoMAR inaugural show 'Hello, we're from the internet' from Damjanski on Vimeo.
"Hello, we're from the internet" is an art project that took over the MoMA's Jackson Pollock room without permission.
A collective of eight internet artists transformed the Jackson Pollock room in the New York City Museum of Modern Art into their own augmented reality gallery—without the museum's permission.
The collective, which calls itself “MoMAR,” is making a statement against elitism and exclusivity in the art world with its group art installation Hello, we’re from the internet. The eight artists had their own works overlaid on top of seven Jackson Pollock paintings using augmented reality technology. By downloading their MoMAR app, anyone with a phone can see their work.
“It’s funny, because even people who were just visiting MoMA seem to primarily experience the work through the lens on their phones by taking selfies or photos of the work,” Barcia-Colombo said. “Our AR work added an extra layer of digitization by hacking the pre-existing work to reveal the work of artists who are experimenting with a new form.”
See the full story here: https://motherboard.vice.com/en_us/article/8xd3mg/moma-augmented-reality-exhibit-jackson-pollock-were-from-the-internet