philip lelyveld The world of entertainment technology

7Mar/18Off

Barneys Partners With The Martha Graham Dance Company For An Unprecedented Virtual Reality Experience

You’ve never seen dance like this before—or in so many ways. This week, Barneys is unveiling a revolutionary partnership with New York’s iconic Martha Graham Dance Company, creating a piece that melds today’s most cutting-edge fashion with contemporary dance and technology that has never been employed in this way before. Filmed using 360-degree camera technology, an 11-minute dance performance is being shared online via Samsung VR. Those in New York and Beverly Hills can visit the three flagship stores to check out our store windows and for an immersive virtual reality experience that puts the viewer in the center of the action using Samsung Gear VR powered by Oculus.

See the full story here: http://thewindow.barneys.com/martha-graham-virtual-reality-film-mantle/

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