Apple Goes to Hollywood. Will Its Story Have a Happy Ending?
“We don’t know anything about making television,” said Mr. Cue, a senior vice president who oversees the team in charge of the company’s original programming initiative. “So what skills does Apple bring to that? And the viewpoint is: very little. There’s other things we bring. We know how to create apps, we know how to do distribution, we know how to market. But we don’t really know how to create shows.”
Or, to be more precise: Culver City, Calif., the former home city of Metro-Goldwyn-Mayer, where Apple is building a new 128,000-square-foot headquarters for its entertainment division.
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the company has announced that it will reboot Mr. Spielberg’s “Amazing Stories” and has signed Ronald D. Moore, the producer of “Battlestar Galactica” and “Outlander,” for a new space drama. Apple also has deals in place for an animated series from the creator of Fox’s “Bob’s Burgers”; a comedy starring Ms. Wiig; a drama starring Ms. Spencer; and a documentary series about lavish homes from Matt Tyrnauer, who made the fashion documentary “Valentino: The Last Emperor.”
See the full story here: https://www.nytimes.com/2018/03/25/business/media/apple-hollywood-streaming.html