NAB 2018: Potential Impact of AI on Storytelling, Moviemaking
“There’s an enormous amount of complexity in the stories we should be telling,” he said. “And a lot of these stories don’t get out because there’s a misunderstanding of what audiences want. You need to be able to better understand the risk.”
Chang asked if AI-powered machines will take over storytelling. “Not in the short term for two reasons,” said Bergquist. “First, it’s extremely hard to do. Second, you won’t be able to build machine brands that resonate with humans. It has to be human in nature. Long term? You’ll see lots of mass-produced level content that’s extremely automated; higher level content will be less automated.”
Kulczar notes that, for now at least, “AI is a tool like any other tool and is only good as the people who wield it.”
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