NBCUniversal’s VR strategy focuses on attractions, not headsets
“It isn’t a business yet,” said Heatherly. “There’s a lot of negativity around VR. I happen to be bullish about the platform, but I think the technology was far from prime time for most users. So the hype bubble got out of control.”
While home VR isn’t a business yet, Heatherly noted that one aspect of virtual reality has the attention of NBCUniversal, and that’s location-based VR. He pointed to The Void, ...
“We’re really focused on location-based VR right now,” said Heatherly. “If you look at how The Void has done with Star Wars or what Dreamscape has done with Alien Zoon — all of the location VR things that have opened have completely sold out.”
FoxNext Games studio president Aaron Loeb added to that during the GamesBeat panel.
See the full story here: https://venturebeat.com/2018/04/09/nbcuniversals-vr-strategy-focuses-on-attractions-not-headsets/