philip lelyveld The world of entertainment technology


NBCUniversal’s VR strategy focuses on attractions, not headsets

“It isn’t a business yet,” said Heatherly. “There’s a lot of negativity around VR. I happen to be bullish about the platform, but I think the technology was far from prime time for most users. So the hype bubble got out of control.”

While home VR isn’t a business yet, Heatherly noted that one aspect of virtual reality has the attention of NBCUniversal, and that’s location-based VR. He pointed to The Void, ...

“We’re really focused on location-based VR right now,” said Heatherly. “If you look at how The Void has done with Star Wars or what Dreamscape has done with Alien Zoon — all of the location VR things that have opened have completely sold out.”

FoxNext Games studio president Aaron Loeb added to that during the GamesBeat panel.

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