Israeli Startup Uses Augmented Reality to Battle Hiring Biases
Actiview’s system can help companies become more diversified by eliminating any prejudice from the process, according to Mr. Libi. “Intellectually, we all want to create a diversified company, but the human brain is limited in its ability to ignore traits that are irrelevant for the position such as ethnicity, gender or sexual orientation,” he explained. Actiview’s system can simply ignore these traits, only taking into account a person’s performance, qualifications, and personal traits, he added.
In order to asses the most significant traits for candidates, Actiview’s system first tests the company’s current employees to get a better idea of what it takes to succeed in the specific environment of that company, Mr. Libi said.
Actiview has almost 50 employees working out of its headquarters in Lod, a town in central Israel, and additional offices in Tel Aviv and London. The team includes neuroscientists, data scientists, engineers, psychologists, and designers. Actiview has 10 current clients and collaborations with academic research centers such as Tel Aviv University’s neuroscience research lab.
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