philip lelyveld The world of entertainment technology

3May/18Off

NBCUniversal, Google Ink Deal to Produce Multi-Episode VR

NBCUniversal and Google have teamed up to create and distribute 10+ multi-episode original 360-degree video and VR180 video productions, for “Saturday Night Live,” Bravo’s “Vanderpump Rules” and SYFY Wire among others. The two companies began their collaboration in January, producing a few 360-degree videos for “Saturday Night Live,” and, on Monday, they released two new videos related to “Vanderpump Rules,” which were produced with Google’s 360-degree video capture/production platform Jump.

Variety reports that the two companies are also exploring collaboration on AR projects, according to a source. Both NBCUniversal Digital Enterprises executive vice president Ron Lamprecht and Google VR & AR business & operations vice president Amit Singh stated their enthusiasm over the partnership, which will also includes Google’s YouTube.

See the full story here: http://www.etcentric.org/nbcuniversal-google-ink-deal-to-produce-multi-episode-vr/

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