philip lelyveld The world of entertainment technology

8May/18Off

Facebook changes an Oculus division’s name, invents term “Facebook Reality”

31968010_2080525588893875_3982548754958909440_n"Oculus Research has a new name—starting today, we will be known as Facebook Reality Labs (FRL)," he wrote (using Facebook, no less).

He then described a future in which mixed-reality technologies will usher in "the second great wave of human-oriented computing." Abrash did not lean into his division's new name and describe any upcoming products as "FR" or "Facebook Reality" experiences.

Today's name change is likely the first step in blurring the lines between the social-media network and its virtual-interface arm as Facebook comes up with more ways to deliver both products at the same time.

see the full story here: https://arstechnica.com/gaming/2018/05/facebook-changes-an-oculus-divisions-name-invents-term-facebook-reality/

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