philip lelyveld The world of entertainment technology


Is augmented reality the future of travel? Air New Zealand partners with Magic Leap

B6L246GAOFAHVNWJZ7VRZ2HVYAAir New Zealand is partnering with Magic Leap, a technology powerhouse pioneering augmented reality entertainment.

The airline says it is developing exciting new experiences with the United States company that will initially highlight the dramatic, diverse landscapes and activities that make the country a unique tourism destination.

Shareholders include Google and Alibaba, and Weta's Richard Taylor is on the company's board.

Magic Leap's lenses superimpose 3D objects on top of real world objects. The collaboration with Air New Zealand is a first for the Florida company.

The technology will debut this year and is part of a longer-term programme aimed at "redefining travel experiences.''

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