Globo Enhances 2018 Russia World Cup Coverage with Avid’s Augmented Reality Solutions
Through a suite of augmented reality tools, Avid’s Maestro | AR provides the ability to create captivating 3D virtual objects that look like part of the actual environment. The solution allows the insertion and control of 3D virtual objects and graphics, as well as sophisticated real time multiple image manipulation. Avid’s Maestro | Designer is a powerful design tool used by graphics artists and designers to create the compelling graphics seen in the broadcast. Maestro l Designer can import stills, video, and graphics from other third-party programs while giving artists the flexibility to create and design compelling 2D and 3D content. Avid Professional Services provided valuable training and support for the project.
“Globo needed a powerful augmented reality solution to bring to life the world’s most prestigious football tournament for the millions of passionate fans in Brazil—the most successful country in the tournament’s history,” said Tom Cordiner, Senior Vice President, Global Sales at Avid. “We worked closely with Gearhouse to deliver an Avid Maestro solution that enables Globo to keep up with the fast-paced action on the pitch and create eye-catching graphics that boost ratings and engage viewers in exciting new ways.”
See the full story here: https://globenewswire.com/news-release/2018/06/20/1527276/0/en/Globo-Enhances-2018-Russia-World-Cup-Coverage-with-Avid-s-Augmented-Reality-Solutions.html