20Jun/18Off
Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format in Action
This is just the latest innovation from Teads – in the last week the company announced a revolutionary new AI-enabled performance offering, Teads True Visits, and in 2017, the company was the first in the world to integrate chatbots into video ads.
The integration of AR is possible thanks to a partnership with DeepAR, a team of engineers and researchers from MIT and 3D designers previously involved with Candy Crush and Dreamworks. Through the partnership, Teads’ internal creative strategists and designers will use DeepAR’s AR and face-tracking SDK to enable the experience.
See the full story here: https://martechseries.com/sales-marketing/programmatic-buying/cannes-lions-witnesses-the-launch-of-worlds-first-augmented-reality-video-ads/