16Jul/18Off
The future of online shopping: Ads that let you try things on
How it works: A user who sees a digital ad using AR could see what a pair of glasses looks like on their face, or what a rug would look like in their living room, before making a purchase.
- The ads are also digitally targeted to users based on their preferences, increasing the likelihood that they'd be interested in the product to begin with.
The big picture: Until now, AR has mostly been used in marketing at the "top of the funnel," meaning it helps drive general awareness around brands. By making it possible to buy things through AR, the technology can now be used closer to the "bottom of the funnel," meaning it can push people to actually buy products.
See the full story here: https://www.axios.com/the-future-of-online-shopping-is-virtually-trying-things-on-d3a853f8-55ff-41b1-87e8-25045b1cc2c3.html