SFMOMA is Putting the ‘AR’ in ‘Art’ With Augmented Reality Exhibits
Magritte's work is on display at the museum with an interactive gallery by frog design that's filled with digital puzzles based on the artist's paintings. As people roam through the exhibit snapping photos with their smartphones — a practice SFMOMA actually encourages — Coerver and his staff are considering making those phones a more central part of the museum experience.
In a massive one-night play test, San Francisco-based startup Ubiquity6 — which just announced $27 million in new funding — was invited to hand out a hundred Apple iPhones in the museum's lobby, loaded with new multiplayer augmented reality software. By looking through the phones' cameras, guests were invited to explore Magritte's bizarre universe, creating apples, pipes and bowler hats for others to find as they went along.
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