philip lelyveld The world of entertainment technology

15Aug/18Off

AR startup Ubiquity6 lands $27M Series B to build a more user-friendly augmented reality

TCP20258Ubiquity6 is one of a handful of startups aiming to tackle the backlog of backend features currently missing from most AR experiences available today. The fast-growing company is looking to build tools that will essentially enable users to create a cloud-based AR copy of the physical world and enable persistent, dynamic multiplayer AR experiences as a result.

A big focus of the Ubiquity6’s efforts have been on building 3D mesh maps of entire public areas so the onboarding process just naturally grows to be instantaneous.

This strategy works great for museums and much less well for your living room, but Ubiquity6 is hoping that the experiences available in their app can have episodic utility that ties them closely with events at public geographic locations.

The company’s partnership with the San Francisco Museum of Modern Art was previewed earlier this month with an activation inside the Magritte exhibit.

 

See the full story here: https://techcrunch.com/2018/08/14/ar-startup-ubiquity6-lands-27m-series-b-to-build-a-more-user-friendly-augmented-reality/

 

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