Magic Leap Is Now David Versus Apple’s Goliath, & Microsoft Goes Hollywood
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
Namely, there's the looming presence of Apple, who 18 months ago didn't even have an AR product or service to its name. Now, the trillion-dollar company leads the mobile AR app ecosystem, and its own AR wearable will reportedly arrive sooner than expected. And there's Microsoft, who didn't begin prototyping HoloLens until after Magic Leap's emergence from stealth and still beat Magic Leap One to market. Now Microsoft is moving even faster by nurturing the same developer market that Magic Leap is concentrating on by launching yet another Microsoft Mixed Reality Capture Studio.
A multitude of AR startups, like Ubiquity6, have similar hopes of bringing their technology to developers and customers, though they don't have near the war chest that Magic Leap has accumulated. But, like Magic Leap, Ubiquity6 now has new funding that makes it a company to watch in the AR space.
See the full story here: https://next.reality.news/news/market-reality-magic-leap-is-now-david-versus-apples-goliath-microsoft-goes-hollywood-0186584/