“The tech giants have jumped in,” said Ori Inbar, founder of Super Ventures, an early stage VC fund for AR startups, speaking Thursday at VentureFuel’s Brew summit in New York City. “That’s a huge indicator of where the market is, and it’s driving a lot of the adoption we’re seeing.”
And where the tech giants jump, lustful startups follow. Inbar claims roughly 1,500 AR-related companies have pitched his fund in the last three years. More than $3 billion was invested in AR startups over the past year, according to Digi-Capital, a consulting firm that advises AR and VR companies.
Marketers, however, are still figuring out how to get the most out of consumer-facing applications for augmented reality.
“The marketer’s problem now is that there are so many pockets of innovation,” said Sarah Fay, a partner at AI tech-focused VC fund Glasswing Ventures and former CEO of Isobar and Aegis Media North America. “Things get fragmented in so many different directions.”
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