Can VR make food taste better?
Smiling african woman wearing virtual reality headset in office. Young female at startup using VR goggles.
Based on a study published in the Journal of Food Science earlier this year, Cornell News recently published a story stating that, indeed, “Virtual reality can alter taste.” A team of four researchers came to this conclusion after having about 50 panelists try three identical samples of blue cheese while viewing three very different “custom-recorded 360-degree videos”: a “standard sensory booth” (yes, it was a virtual one), a “pleasant park bench,” and the Cornell cow barn (yes, Cornell apparently has its own cow barn for you undecided students out there).
“When we eat, we perceive not only just the taste and aroma of foods, we get sensory input from our surroundings—our eyes, ears, even our memories about surroundings.”
See the full story here: https://www.foodandwine.com/news/virtual-reality-food-taste-study