“People buy the cloud from us and then they pay for each application they add on. We’re very much a standardized product. You tell us you want to work with us and we build your content and we charge a monthly subscription like Salesforce,” Besecker said.
Marxent also is working with a couple of kitchen cabinet manufacturers.
“It’s almost impossible for the lay person to design a kitchen by themselves,” he said. “We call our tool ‘photo to floor plan.’