philip lelyveld The world of entertainment technology


I got to experience Disney’s in-car virtual reality concept at CES 2019. Here’s what it’s like.

83bfc081-72a7-4f80-abca-75db95e97d12-AudiExperienceRide18Audi calls it a "futuristic concept." and for its part Disney has no plans to bring such a product to market. But Disney says it is always exploring new ways and platforms to tell stories.

I got in the backseat, donned an Oculus Rift VR headset, put a remote control in my hand and off the driver went.

The car itself zigged and zagged around the course of the speed track, and that added to the sensation of zooming through outer space. "If the car drives through a right turn, the spaceship in the experience does the same," notes Audi. Whether mom and dad can re-create the experience on the freeway and through town is another story.

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