philip lelyveld The world of entertainment technology

Bad News for Augmented Reality as Multiple Startups Fold

Five Major Problems to Solve for Mass Adoption of AR Headsets:

Problem Number One: The form factor is inherently uncomfortable and unwieldy.

Problem Number Two: The price point is too high for mass adoption.

Problem Number Three: Smartphones and tablets are the ultimate form factor, with few exceptions.

Problem Number Four: AR Glasses do not solve any major problem or fulfill any major need with a demonstrable ROI.

Problem Number Five: People are now more distrustful of new AR tech and are weary of hype full of overpromising features.

See the full story here: https://www.engineering.com/ARVR/ArticleID/18257/Bad-News-for-Augmented-Reality-as-Multiple-Startups-Fold.aspx