philip lelyveld The world of entertainment technology

The use of fact checkers to rate news content on the web has become an increasingly popular option for platforms as inaccurate, misleading, and false news continues to plague the inter-webs and cause political trouble for companies that just want to focus on making money. Facebook’s attempts to rate news sites alongside shared links have generally been considered an utter failure, but NewsGuard thinks it can do better. When promoting its service, it has emphasized that it uses real human beings to perform the evaluations based on a transparent set of nine criteria. In August, it told Wired that it employs “nearly 40 reporters and dozens of freelancers” who are “working their way through 4,500 websites that they say account for 98 percent of the content shared online.”