From The Soundboard: Virtual reality could transform the live music experience
It’s actually already beginning to happen. In September 2017, NextVR partnered with LiveNation to stream the Global Citizen Music Festival in virtual reality. They also currently offer a LiveNation “channel” on their platform, which broadcasts VR recordings of concerts and other music-related events.
The VR startup MelodyVR presents a similar service, and it has now acquired licenses from three major record labels (and is the only VR startup to have done so thus far). The company made deals with over 600 artists, including Jay-Z. Seeing as how live events are one of the most profitable aspects of the music business, making moves to incorporate an emerging technology like this will only improve their economic viability.
In the future, if being able to see Beyoncé live and in person becomes more difficult for someone than seeing Beyoncé from their couch through VR, that may pose a significant issue for touring musicians. Also, just as streaming culture arguably weakens the value of music among the general public, VR streams of concerts can similarly weaken the value of attending live events.
Thus, there would need to be a way to encourage society to view VR as a supplement for the traditional concert experience and not a replacement.
See the full story here: http://dailytrojan.com/2019/01/27/from-the-soundboard-virtual-reality-could-transform-the-live-music-experience/