philip lelyveld The world of entertainment technology

4Feb/19Off

Cher from Clueless’s iconic computerised wardrobe could soon become a reality

cher-clueless-1549279592By using images from your social media it is believed that the mirror will be able to give you an exact depiction of what you will look like in a garment, as well as developing an algorithm for what you are likely to look for.

“The combination of free delivery and returns, and no fitting software being good enough has previously prevented a breakthrough in this area, but Amazon is probably one of a few companies that has the data and resources to succeed," says Gustav Gisseldahl, founder of influencer driven commerce platform APPRL. “However, when it comes to suggesting clothing based on image recognition, your calendar and other products in your home, I think consumers will prefer inspiration from influencers and magazines for a few more years.”

See the full story here: https://www.harpersbazaar.com/uk/fashion/fashion-news/a26128356/amazon-cher-clueless-ar-wardrobe/

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