Warby Parker uses augmented reality to allow customers to virtually try-on glasses
Online glasses and sunglasses retailer, Warby Parker, has launched a new “virtual try-on” feature that allows customers to preview glasses using augmented reality (AR).
The New York City-based firm said that its "placement algorithm mimics the real-life process of placing a pair of frames on your face, taking into account how your unique facial features interact with the frame”.
This means that the glasses will stay fixed in place if you tilt your head and will even show the way the light filters through a pair of acetate frames, for example.
Warby Parker is a direct-to-consumer eyeglass brand which allows customers to try on glasses at home. Customers can choose five frames from Warby Parker's website and the company posts them for free, allowing customers to wear the loaned glasses briefly before committing to a purchase.
King Children, a startup that makes custom eyewear, also uses Apple's TrueDepth technology to let customers preview a pair of glasses and take fit measurements to personalize things like the lens height and width, the nose bridge, and the nose pad position. Each pair of glasses sells for $125, a price similar to Warby Parker's frames. San Francisco-based brand Topology also uses the measurements from the TrueDepth camera to deliver custom eyewear.
See the full story here: https://www.wired.com/story/warby-parker-augmented-reality-app/