Sony Launches Branded Premium Large Format Theater System
The Sony Digital Cinema offing includes Sony laser projection with support for 4K and high dynamic range images, Dolby Atmos sound and reclining seats. If purchased, the projection and sound systems represent an investment upward of $1 million, though Sony declined to comment on the business arrangement with the theaters.
The first location, slated to open in the spring with a 70-foot screen, will be Galaxy Theatres' Las Vegas Boulevard Mall venue. Sony is targeting theater-owners confab CinemaCon (April 1-4) for its grand opening.
While Sony Digital Cinema will launch with the company's high-end laser projectors, it also has been developing a theatrical system that would replace the cinema screen with an LED screen. Reposo told THRit's "possible" that Sony could later move to offering the LED screen as part of this new PLF system, saying the company believes LED cinema could have "'significant impact" on the business. (Sony won't be showing the LED screen at CinemaCon, where it will instead highlight the new PLF system. A week after CinemaCon, a 32-foot Sony LED screen will be exhibited at the NAB Show, also in Las Vegas.)
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