
Tech companies working on artificial intelligence find that a diverse staff can help avoid biased algorithms that cause public embarrassments
At one point, Rana el Kaliouby, Affectiva CEO and co-founder says, women working in the company’s Cairo office asked, “Are there any people in here who look like us?” Engineers quickly added images of Muslim women wearing hijabs.
“You need diversity in the data, and more important, in the team that’s designing the algorithm,” Dr. el Kaliouby says. “If you’re a 30-year-old white guy who’s programming this algorithm, you might not think about, ‘Oh, does this data set include a woman wearing a hijab?’ ”
Beyond racial and gender diversity, Microsoft recruits employees with diverse creative and artistic skills to help write conversational language for its Cortana virtual assistant and Personality Chat, an AI program that handles small talk for bots developed by others. Team members have included a playwright, a poet, a comic-book author, a philosophy major, a songwriter, a screenwriter, an essayist and a novelist, whose professional skills equip them to write upbeat language for the bots and anticipate diverse users’ reactions, says Deborah Harrison, a senior manager and team leader. They also teach the bots to avoid, say, misusing ethnic slang or making sexualized remarks.
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