Amazon Aims for Quality Not Quantity With 30 Films Per Year
The New York Times reports that Salke, who was previously a successful executive at NBC and 20th Century Fox Television, said Amazon didn’t have “diverse-enough points of view in the storytelling.” Moving forward, Amazon plans to release about 30 original movies a year, with budgets ranging from “a few million dollars up to $50 million or more,” not all of which will be released in theaters.
Ten movies a year will have “exclusive runs in theaters,” including “The Aeronauts,” an upcoming movie that stars Eddie Redmayne and Felicity Jones as hot air balloon adventurers, and the comedy “Late Night,” starring Emma Thompson and Mindy Kaling. The exclusivity window in movie theaters may be shortened to bring them to Prime Video more quickly.
According to Amazon’s Matt Newman, who along with Julie Rapaport and Ted Hope is one of three such execs Salke named to co-head the film division, “it’s really about creating that right marketing campaign, right distribution plan for each movie, allowing us to break through the cultural noise and really resonating with customers.”
See the full story here: http://www.etcentric.org/amazon-aims-for-quality-not-quantity-with-30-films-per-year/