Time begins production on epic immersive, virtual reality experience
The new immersive, virtual reality project, The March, offers audiences the experience of the historic March on Washington for Jobs and Freedom, in a room-scale VR experience. The project is a partnership between Time, immersive media studio Ryot, V.A.L.I.S. studio, and the Estate of Dr. Martin Luther King Jr., which granted development rights to Time for the project.
Virtual reality is an incredible tool for historic re-creation and education, and a powerful vehicle for storytelling, according to Mia Tramz, editorial director of enterprise and immersive experiences at Time. “We've really tried to align what it is that the brand does best, which is putting an authoritative stamp on a moment in history, a news event or even a person, and marry that with the legacy of powerful visual storytelling that the brand has through photo and video. And now, with these new technologies.”
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The March is a demanding project in terms of its vision and ambition, said Peter Martin, founder and CEO of V.A.L.I.S Studio, who is a producer on the project. “We're trying to do probably three or four things that have never been done before, certainly not at the same time,” he said. “Building the crowds of 250,000 people, being inside that, that has never been done in VR. You see this great crowd shots now in films like Bohemian Rhapsody, but you're flying over them, you're not inside them. Looking at an iconic speech, with a ringside seat eight feet away, that has never been done.” ...
Jake Sally, head of immersive development at Ryot, explained that it's been interesting to problem solve across technology and the creation process. The March experience is designed to be for the people, he said, and just as important as the overarching message, is the diverse range of creators involved in it. “Each of us have worked on pretty far reaching, technologically difficult projects,” Sally said. “But this is, I think, definitely the paramount of all of those, across the board.”
See the full story here: https://www.fipp.com/news/features/time-epic-immersive-vr-experience