philip lelyveld The world of entertainment technology

1Mar/19Off

Cronkite School Awarded NAB Grant to Bring Augmented Reality to Weather Reports

48cddfaf452d00bed7ad46e855e59c48-803x413New Media Innovation and Entrepreneurship Lab Director Retha Hill presents "AR stories" during the 2019 PILOT Innovation Challenge in January 2019. (Photo courtesy of NAB PILOT Innovation Challenge).

The National Association of Broadcasters has invested in an innovative project at Arizona State University that will use augmented reality for television weather reports.

The experiment, called “AR Stories,” will give viewers enhanced weather reports either through broadcast television or smartphones.

Hill’s lab received a $15,000 NAB grant, supported by the John S. and James L. Knight Foundation, as part of its PILOT Innovation Challenge, an annual showcase featuring member organizations across the country that pioneer advances in news delivery, innovation and production.

A prototype of the project will be presented at the Broadcasters Education Association Conference April 8-11 in Las Vegas.

See the full story here: https://cronkite.asu.edu/news-and-events/news/cronkite-school-awarded-nab-grant-bring-augmented-reality-weather-reports

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