Baidu’s Facemoji Keyboard Brings Sanrio Anime Characters to Life via Augmented Reality
Sanrio, the global lifestyle brand best known for pop culture icon Hello Kitty, and Baidu, Inc. (BIDU), the leading Chinese-language internet search provider, have partnered to bring the immensely popular Aggretsuko™ and Gudetama™ characters to millions of users via augmented reality on Baidu’s Facemoji Keyboard app. This marks the first partnership between Sanrio and Baidu, and signifies a joint effort to bring Sanrio’s beloved characters to fans in the United States in a fun, engaging way.
Facemoji Keyboard users can access the Aggretsuko AR Emoji free for the first three months, then for $3.99 per download. The Gudetama AR Emoji will also be available for purchase at $3.99.
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