20May/19Off
HOW ONE LAB BUILDS VERY FILM-LIKE SMARTPHONE PHOTO FILTERS
It all starts with a freezer in the company's Oakland lab. That fridge-sized box—which sits amongst the office's industrial wood desks, couches, and whiteboards—contains hundreds of rolls of film, much of it hard to find and all of it capable of capturing images in a way no other film, or smartphone, can. The Fujifilm Superia 1600 is great for shooting vibrant colors in a mix of lighting conditions, but it's been discontinued. The Agfa Ultra 50 is also rare—so rare that Hodges had to fork over $500 to get his stash on eBay. "They claimed it was the most colorful, saturated negative film ever made, and I think that might be true," he says.
See the full story here: https://www.wired.com/story/vsco-film-photo-filters/