philip lelyveld The world of entertainment technology

28May/19Off

Google Uses AI Classifier to Sanitize YouTube Home Page

YouTube_SignThe system “analyzes feedback from users who report videos that are misleading, clickbait-y and sensational … [and] also taps other data on audience retention, likes and dislikes.” A Google spokesperson noted, “It looks for titles or thumbnails that misrepresent the content of the video or include offensive language, among other things.”

According to Bloomberg, however, “current and former employees say the company has only seriously focused on the problem when money is at stake, or — in the case of terrorist content — when outside pressure has forced it to act.” The classifier system has been successful, and “Google recently told marketers that ‘watch time’ on YouTube’s homepage and app grew tenfold in the past three years.”

See the full story here: http://www.etcentric.org/google-uses-ai-classifier-to-sanitize-youtube-home-page/

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